I Got Invited to Clubhouse: Here are My Predictions For the Invite-Only Platform:
What being apart of an Invite Only Social Media Platform is like and What It Could Mean for Other Social Media Platforms:
By now, I’m sure that you’ve heard about Clubhouse — a new social media platform that offers users a new method of communication through an audio-only experience, allowing people to connect in rooms and have conversations or simply listen. It’s almost like the world’s coolest speakeasy — we all know what and where it is, but you can only enter if you know someone inside who can let the bouncer know that you are cool.
Because Clubhouse is bringing new conversations to the world of technology and social media, no pun intended, the app is still in private beta, but if you are having some FOMO — don’t worry. While I’m not going to tell you anything that happens on the platform, I will let you know that Clubhouse plans to go public in the future, once all the kinks have been worked out.
What I will tell you is some changes that I believe that Clubhouse is going to bring to the social media table:
More Social Media Platforms will Experiment with Similar Concepts:
We all know how Social Media is: very monkey see, monkey do. When Snapchat started allowing users to have a Story, Instagram Quickly followed in their footprints, and now we have a Story Feature on LinkedIn. We can already see the foundation of this on Twitter, as more people begin to get access to the new Voice Tweets feature (except me, wow). Something that I could see Twitter in the coming months, even weeks, is that as more people get access to Voice Tweets — being able to respond to the tweets of others with voice tweets themselves. If you recall, Twitter used to have Periscope built into the App itself, and I certainly think that Twitter is always open to trying new ideas, learning, and moving forwards based on what offers the best experience for users.
Remember when making Twitter Threads was a hassle? Now it’s a built-in feature that makes the process simple as ever.
Platforms May Experiment With Exclusive Feeds/Features:
This isn’t something that I can truly see that I would attribute solely to Clubhouse, but in 2020 — we’ve seen these types of platforms truly taking off — looking at you, Onlyfans. If you aren’t aware, Onlyfans lets creators of any kind to charge a subscription fee to access their feed, regardless of what the content may be; and Onlyfans protects the content from being screenshot/recorded from a mobile device.
Now enter the Invite-Only Social Media platform, Clubhouse. While the company has every intention of taking things public in the future, it’s still a great case to study that show that people want to be included in the circle — even if it’s something they don’t truly want.
As a Content Strategist, I was drawn to the platform because it’s a new method of communication in a social media space; I’m always interested in how technology is ever-changing and what that could mean for the future of Social Media, whether that be how we network with people in our industry or how we simply meet people who want to talk about a popular show that just finished airing on TV.
Audio > Video:
Audio content has already been rising over the past few years, and Clubhouse is only going to speed up that process. Podcasts continue to rise in popularity each year as Podcasts offer experiences to listeners that are more versatile and accessible than video — I mean, who hasn’t listened to a podcast while doing other tasks like working out or cleaning the house.
The downside of a podcast is that because it’s a recording, it’s solely a listening experience while Clubhouse offers the opportunity to join in the conversation, allowing members to raise their hand to signal the Moderator. At a time where the pandemic has completely changed how we communicate and network with each other, conversations with like-minded people have never been more important — and I truly believe that we’ll start to see more platforms releasing their own versions of group discussion within the platform.
Corporations Will Invest Heavily in Clubhouse Content:
It’s already happening. There are rooms and panels that are sponsored and focus on a certain industry or topic — like learning from the Music Industry or how COVID-19 has forced Public Relations Professionals to think outside the box. Similarly, with a lot of conferences in 2020/21 being cancelled to adhere to Social Distancing regulations, companies will be challenged with finding ways to make their conferences accessible while introducing innovative ways to keep attendees engaged.
Something that I could see taking place on Clubhouse, should the platform go public or work with a specific conference in beta, using Clubhouse rooms as a form of breakout groups, for Q&As with Guest Speakers, or even a pitch competition for startups; imagine being on Dragon’s Den without leaving your home office. Needless to say, Clubhouse has a bright future ahead and they’ve barely just begun.
If you are worried about someone stealing your @ on Clubhouse, you can download the app and secure your handle. But you will have to hang tight until the platform goes live. Unfortunately, what happens in Clubhouse will just have to stay in Clubhouse.
Thanks for listening. If you’re on Clubhouse — let’s talk. @chrislaawrence